A selection of the programs I've architected and led.

From national platforms to lean, high-impact activations.

Financial Management

Staffing & Talent Management

Vendor Management

Partnership & Stakeholder Leadership

Onsite Execution

Featured Case Studies

Additional Programs

A broader body of work across categories.

Filter by category or responsibility. Tags for each program are shown alongside its name.

Lay's Taste of America
SamplingCultural & Community Activation
Cantu / Eyelure @ ULTA Beauty
RetailCultural & Community Activation
Alltel Mi Círculo Mi Música Tour
Mobile TourCultural & Community ActivationLive Event
Target Urban Store Launch (Harlem/Chicago)
RetailCultural & Community ActivationLive Event
AT&T 28 Days of Black History Month
Cultural & Community ActivationLive Event
State Farm All-Star Weekend
Live EventEvent Sponsorship
State Farm Neighborhood of Good
Cultural & Community ActivationLive EventMulti-Market
Doritos Drop Zone
SamplingOnsite Execution
Coppertone @ Disney Cars 3 Tour
Mobile TourSampling
McDonald's AAPI Hawaii Children + Youth Day
Cultural & Community ActivationEvent Sponsorship
US Army Strength In Action Tour
Mobile TourOnsite Execution
Cadillac Experiential Vehicle + Event Activations
Event SponsorshipLive EventOnsite Execution

Brands I've built for

Nissan

Kia

Cadillac

McDonald's

Snickers

Lay's

Cheetos

Doritos

State Farm

AT&T

Samsung

Coppertone

US Army

Cantu

Target